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Staging Your Rental

Jan 10, 2024

Improve Your Rental Advertising With Virtual Staging


With modern day rental advertising, prospective tenants are primarily searching for rentals online and it is important to ensure that your rental gives the best first impression. Staging properties has been a common practice by real estate agents when selling a property and we believe this is a great asset to incorporate into your rental advertising!


While physically staging your rental is timely and not cost-effective, virtual staging is the perfect tool! Let us explain more.


What is virtual staging?


Like traditional staging, virtual staging is designed to show off your property’s best features. Instead of hiring a company to physically stage your property with furniture, virtual staging is digitally generated on the computer through software.


What are the benefits of virtual staging?


Cost Effective: Traditional staging can cost property owners upwards of $2,000. By utilizing virtual staging, you can get the same effect at a fraction of the cost. (Contact us today to discuss our affordable digital staging pricing!)


Highlights How a Space Can Be Used: Photos of a nicely staged property are more attractive than an empty room. You want your prospective tenants to visualize themselves living in your rental when viewing it online, and staging the property gives you the opportunity to give the rooms purpose.


What do the statistics say?


According to the National Association of Realtors (NAR) the following statistics are found from staging done at homes listed for sale. These statistics will absolutely transfer to prospective tenants searching for a rental!


  • Most buyers agents (81%) said that staging a home made it easier for potential buyers to visualize the property as a future home in a 2024 study.

 

  • More than half (58%) of buyers agents reported that staging affected buyers view of the home.

 

  • Younger generations consider staging extremely or very important (48% of Generation Z and 40% of Millennials)

 

  • 48% of sellers agents noticed a decrease in the time a staged home spends on the market.

 

Still aren’t convinced? Let the photos speak for themselves. 

Want to learn more about virtual advertising?


California Oaks Property Management provides the highest quality advertising to our clients, including photography, 3D tours, floorplans and virtual staging. Contact us today to discuss how we can enhance the marketing of your rental property!

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